Three years ago Channel 4 newsreader Jon Snow was inches away from being publicly slain. His crime? Not wearing a poppy on-air.
"There is a rather unpleasant breed of poppy fascism out there- 'He damned well must wear a poppy!'", he said, adding: "Well, I do, in my private life, but I am not going to wear it or any other symbol on air".
On Wednesday, Mark Steel was called a variety of names for pointing out some of the contradictions of the current poppy hullabaloo and, more recently, the Daily Mail went hysterical at the fact that some Premier League clubs are not wearing poppies on their match-day shirts. "Morally bankrupt" was one of the gentlest comments hurled by their baying mob.
And so here we are again. Remembrance Day, something that originally had a meaning, a day to commemorate the dead (soldiers and civilians) of World War I, is drowned into a sea of triviality by the same brand of people who'd look at you in dismay if you dare say you didn't cry for Princess Diana.
A day that was intended to honour those who lost their lives to rid the world of nazi-fascism, a symbol-ridden ideology that imposed the wearing of labels and badges such as the yellow Star of David or pink triangles, ends up being turned into a witch-hunt where symbols are forced down people's throats.
So we learn that you can only remember people and respect the dead if you wear a badge as ruled by Britain's own breed of Bible Belters.
How's this for an alternative: don't buy the Daily Mail, the only British paper that actively supported Hitler in the 1930s. The money you save, hand over to the Royal British Legion.